ANTI-MASS: methods of organization for collectives | Affinity Groups | Mass Culture | Organizing | Zines | Brand New
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Why is it important to know the difference between mass and class? The chances are that there can be no conscious revolutionary practice without making this distinction. We are not playing around with words. Look. We are living in a mass society. We didn’t get that way by accident. The mass is a specific form of organization. The reason is clear. Consumption is organized by the corporations. Their products define the mass. The mass is not a cliche - “the masses” - but a routine which dominates your daily life. Understanding the structure of the mass market is the first step toward understanding what happened to the class struggle.